As the sole designer, I developed a cohesive brand identity across physical and digital deliverables for a client’s food business, specializing in Korean-style street food and drinks. My client wanted a brand identity and logo for their new food business. With the introduction of a mascot, the shop’s identity was able to resonate with its target demographic, predominantly a younger audience.
My client wanted an overall bright and colorful palette to reflect fun desserts he sells and the shop’s younger audience.
